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What is SEO and How it Works?

Almost every brand is taking their business online as they understand that it is the best way to connect with the target audience. But the only way to take benefit of the online platform is by having a website.

It’s very easy to build a website for your business, but it’s quite difficult to get it ranked on Search Engine. And this is where SEO comes in the picture and SEO is equally important as other Digital Marketing strategies.


If you have reached this article, then you must be looking for an answer for what is SEO and how it works. Right? So Radiate24 has tried it’s best to find an appropriate answer for this question. Check it out!


Search engines never randomly pick up your website and improve its rank, rather it uses the complex algorithm to determine the best position for your website. It understands the importance of providing high-quality data and appropriate results to searchers. If you want to know more about SEO, read further or contact Radiate24.


What is SEO and How it works?

SEO or Search Engine Optimization is a digital marketing strategy that helps in improving your website’s ranking on the Search Engine. If you get the knowledge about how SEO works, you will be able to apply many techniques to do the same. You can get in touch with an SEO company to apply many SEO techniques.

There are two major types of SEO: On-Page and Off-Page. On-Page SEO looks at everything done on the website, whereas Off-Page SEO looks everything done off the website. Both types of SEO helps in building a friendly and trustworthy relationship with the users by providing genuine information to them. You can also go through our SEO Checklist to follow before starting an SEO Campaign.

Although the working style of Search Engine is quite complicated as it shows hundreds of results for the searched question. Therefore, you should focus on doing something different and appropriate to improve search placement.

SEO is beneficial in many ways and it will help in taking your business to the next level. So you should focus on improving the SEO of your website by using some essential tools or by hiring a genuine SEO offering organization like Radaite24. In this way, you will be able to reach your potential customers and engage with them. And getting organic traffic is always the best option. 

Factors involve with SEO:

Now, you must know the basics of what SEO is and how it works. So we can move forward to the factors involved with SEO ranking. The below things which are a part of White Hat SEO tricks play an important role in the overall working and Ranking. 


  1. Content Marketing: 

Content plays a major role in SEO as the genuine content grabs the attention on Search Engine. Also, it helps the website to connect with the target audience. Therefore, the websites are forced to design relevant and high-quality content for every page. 

Also, it believed that effective engaging content attracts more visitors and increases the credibility of your website. They spend more time on your website because of this reason, so you can’t take it lightly. So the secret of writing the best content is to don’t divert from the topic and use appropriate keywords. 

Now, you must be thinking about which kind of content will help you the most. So here are options for you:

  • E-books
  • Testimonials
  • Infographics
  • Videos with Audios
  • Tutorials and guides
  • Social media content
  • Blog and Articles

When you will write the right content with relevant keywords and phrases, it will work as an amazing SEO combo. Also, it will improve the ranking of your website and makes things easier for you. It is also advised to update the content from time to time because trends use to update themselves in no time.

  1. On-Page SEO:

On-page SEO focus on the elements on your website that you can easily control. It means, if you want the On-page SEO for your website, you are required to make some genuine changes to your website. It is much more than Content marketing as you have to look into the HTML codingand other factors. Here are some things that you can focus to improve the ranking of your website:

  • Title Tag: Title tag is found on each page and it has 70 characters or less. It is important to use relevant keywords in the title tag to make them look genuine.
  • Meta Description: Meta Description is used to describe something. It is important to add it on the web pages to make SEO and visitors understand everything. Don’t forget to add keywords in it.
  • Sub Headings: Sub Headings should be given equal importance as headings. They help Search engines to identify the content.
  • Hyperlinks: Hyperlinks are internal links that help the search engines to study your website.
  • Alt Tags and Image Names: The image names and Alt tags and image names are important as they also have keywords. They help search engines to index the image from your brand’s name.

You should have relevant keywords on your website for optimization. Also, don’t overfill them as it might create problems for you. And if each of the content includes at least 2 keywords, then it will be quite beneficial for you. 

Also, focus on building internal links, sitemap and sharing it with the search engine to improve crawling. It is also suggested to add the information and contact details on it and make it applicable for mobile devices. These things are important for SEO.

  1. Off-page SEO: 

Off-Page SEO controls the outside working of the website that put an impact on the ranking. It doesn’t control things directly but improves some factors for proper searchability and ranking. 

Here is how Off-Page SEO helps in improving ranking:

  • Trust: Trust plays an important role to help search engines identify your brand and improve its ranking. Here, backlinks play a major role.
  • Links: Backlinks will help Search engines to easily and quickly identify your website. You can even build relations with influencers and let them share the quality content for you.
  • Social: Social signals are also important, and that’s why you should post about your website and brand on Facebook, Instagram, LinkedIn, Twitter and other platforms.

These are not the direct way of asking the target audience to come on your website, but still, it is quite helpful. So focus on Off-page SEO and build trust factors for your audience.

Conclusion on What is SEO and how it Works:

Optimization plays an important role to improve your website’s ranking on the Search engine. If you have less knowledge about SEO, things might become difficult for you. There are many factors involved with SEO ranking, you simply have to consider the value and relevance for your brand. Also, be patient because SEO takes time. But by following the best practices, you will be able to understand how SEO works and brings success.

So do you also want help for building your website’s SEO? Radiate24 Digital would be glad to help you out. We implement the best SEO practices to organically attract traffic on your website. 

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